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About Us

Pillsbury Crescent Rolls
Did you know that Pillsbury’s story started in 1869? Or that we have over 15,000 recipes on our site, with millions of visitors each month? From our history and mission statement to fast facts about our products and the origin of Pillsbury Doughboy, here’s everything you need to know about Pillsbury. MORE+ LESS-

About Pillsbury

Starting with a few flour mills on the banks of the Mississippi River in 1869, Pillsbury has been helping families make memories through food for nearly 150 years. And we continue that tradition today, bringing easy, freshly baked meals to your table with our crescents, biscuits, pie crust, cinnamon rolls and cookie products (with help from the Pillsbury Doughboy, of course!).

Our Mission

At Pillsbury, we believe in helping families make memories through food, from spending time together around the kitchen table to creating new baking traditions. We strive to make those homemade moments extra special through our products and recipes, which help make cooking and baking easy, affordable and convenient for even the busiest days. Along with our parent company, General Mills, we want to serve the world by making food people love, and hope that our content (from recipes and videos to tutorials and email newsletters) helps you turn those everyday food moments into lifelong memories you’ll cherish.

Our Team of Experts

It takes a team to bring Pillsbury recipes to your tables, and ours is packed full of kitchen experts, editors and designers who work tirelessly to create engaging content that brings millions of visitors to our website each month. Here are the faces behind the food!

Pillsbury Editors

From writing articles and brainstorming new recipe ideas to reviewing all of the copy on the website, the voices behind all of Pillsbury’s engaging content comes from our team of editors.

Stephanie Nero
Executive Editor
As Pillsbury’s (mostly) fearless leader and resident grammar nerd, executive editor Stephanie Nero is passionate about bringing the very best recipes, tips and ideas to the Pillsbury community. She loves learning about food history, has never met a crescent roll she didn’t like, and while she’s lived in Minnesota half her life, she still can’t call it “pop.”

Danielle LeBreck
Senior Editor
Working closely with the Pillsbury Kitchens, senior editor Danielle LeBreck is constantly brainstorming new and innovative recipe ideas to bring to In her spare time, you can find her in her own kitchen, perfecting her pie crust lattice.

Kate Swanson
Managing Editor
Kate Swanson works to keep content on schedule by managing the editorial calendar, while also writing new collections and articles for In her spare time, you can find her out running or watching The Great British Baking Show on Netflix with her dog, Wesley.

Hanna Johnson
Social Media Strategist
The face behind Pillsbury’s social media accounts, Hanna brings the new and creative recipe ideas from the site to Facebook, Instagram and Pinterest. She credits her baking skills to her grandma, who taught her secrets to the perfect pie and a well-baked casserole (or “hotdish,” as she prefers to call it).

Alexis Gaither
Email Editor
Alexis works on all things email for (You know, the ones in your inbox full of delicious food ideas, coupons and product news!) When she’s not busy crafting newsletters, you can find her in the kitchen tweaking her famous guacamole recipe (more garlic, please!).   

Pillsbury Kitchen Experts

Our team of Pillsbury Kitchen experts has decades of culinary experience and expertise. From pastry chefs to cookbook authors and dietitians to professional instructors, this team of qualified experts works to bring big ideas to life and then tests (and retests multiple times) every Pillsbury recipe for excellence.

Pillsbury Through the Years

We’ve been making Pillsbury products for a long time! And it all started with Charles Pillsbury in 1869 on the banks of the Mississippi River in Minneapolis, Minnesota. Since then, pivotal moments in Pillsbury’s history have transformed it into what it is today: the invention of the technology for Pillsbury cans in 1931 (pop!), the first Pillsbury Bake-Off® Contest in 1949, the birth of our beloved Pillsbury Doughboy in 1965 along with the introduction of classic Pillsbury crescent rolls, and so many more. Pillsbury even won the Guinness World Record for the most cookies/biscuits iced in one hour (1,169, in case you were curious!).

Fast forward to present day, and a can of crescents is sold every 0.18 seconds in the United States, Americans bake over 17,000 batches of Pillsbury cookies per hour during the Christmas season, and four million fluffy, golden Pillsbury biscuits are enjoyed in American homes every day (that’s equal to the entire population of Los Angeles). That’s a whole lotta dough!

Pillsbury is a Trusted Source

For a century and a half, Pillsbury has proudly served multiple generations of American families by delivering high-quality products and easy, delicious recipes, and that standard hasn’t changed. In fact, Pillsbury is now a top-five food content website, and in 2018, Business Insider reported that Pillsbury is one of the top 25 brands that millennials love the most.

With nearly 15,000 recipes on our site and millions of visitors to (246 million people in 2017 alone!), Pillsbury is your trusted source for easy, fast, and supremely delicious meal ideas.

The Pillsbury Doughboy

Pillsbury Dough Boy

The Pillsbury Doughboy was “born” on November 7, 1965, and stands 8.75” tall (including his hat!). You probably know him best by his signature “hoo hoo!” He’s never without his chef’s hat and handkerchief, and can be seen happily helping out Pillsbury cooks in the kitchen. Poppin’ Fresh is pretty popular—at one point, he was receiving 200 fan letters a week!

The Pillsbury Bake-Off® Contest

Pillsbury Bake-off® Contest

From its inception in 1949 to present day, the Bake-Off® Contest is one of Pillsbury’s most popular and storied legacies. Famous dishes like the Bundt cake and Christmas cookie classic peanut blossoms became the icons they are today because of home cooks participating in the Pillsbury Bake-Off® Contest, along with hundreds more creative desserts, dinners, breakfasts and appetizers. Fun fact: You’re 18,500 times more likely to win the Pillsbury Bake-Off® Contest than the lottery.

Our Media Properties and Products

From our best recipes featured in email newsletters and videos to our beloved cookbooks, Pillsbury strives to bring you the best food content through our digital and print platforms. Millions of subscribers and followers tune in to see our easy, approachable and downright delicious content each day—follow along to find inspiration for your next family meal.

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Contact Us

By Email
Please use this email form. We do not process emails outside our normal business hours or on holidays.

By Telephone
Please call us at 1-800-446-1898 between (7:30 a.m. - 5:30 p.m. CT, weekdays)

By Letter
You can send us a letter at our mailing address:
General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440