Heat oven to 350°F. Grease 9-inch square pan. Separate dough into 5 rolls. Place 4 rolls in center of pan, sides lightly touching. Unroll remaining roll; cut dough into 8 pieces. Bend each piece into U-shape to form ear. On edge of each roll, press 2 "ears" on side facing corners of pan; tuck dough ends under and pinch to attach.