<b>Easy Fresh Strawberry-Cream Cheese Pie Filling:</b> In large bowl, beat cream cheese with electric mixer on medium speed until fluffy. Gradually beat in 1/3 cup sugar and the vanilla until well blended. Add whipping cream; beat on low speed until blended. Beat on high speed 1 to 2 minutes. Spread in cooled crust. Arrange halved strawberries decoratively over cream cheese mixture. Brush or drizzle with preserves. Refrigerate about 1 hour or until set. Store covered in refrigerator.