Bake rolls as directed on can. Place on serving plate; cool 10 to 15 minutes.
Tint icing a darker orange with 1 drop each red and yellow food colors; blend well. Frost rolls.
Cut small slit in top edge of each roll to insert stem of pumpkin. Roll 1-inch pieces of chewy fruit snack roll for stems; insert into roll. Decorate each roll as jack-o'-lantern with raisins for eyes, nose and mouth. Cut pieces of snack roll for leaves; attach to icing.