Heat oven to 375°F. Lightly grease 9-inch round cake pan with shortening or cooking spray.
On lightly floured surface, unroll dough. In small bowl, mix cream cheese spread, brown sugar and cinnamon until smooth. Spread cheese mixture over dough, leaving 1/4-inch border around edges. Sprinkle with granulated sugar.
Gently roll up dough, starting with long side. Cut into 12 (1 1/4-inch) slices. Place in pan. Brush tops of slices with butter.
Bake 28 to 32 minutes or until golden.
In small bowl, stir powdered sugar and milk until smooth. Drizzle glaze over rolls. Serve warm.