Heat oven to 375°F. Grease cookie sheets with shortening or spray with cooking spray. In small shallow bowl, mix sugar and cinnamon.
Unroll dough; separate into 12 breadsticks. Cut each breadstick in half crosswise. Shape each breadstick half into one of the following letters and place 1-inch apart on cookie sheets.
To form the letter A, roll breadstick half into 10-inch rope. Lightly roll dough in sugar-cinnamon mixture. Cut 1-inch piece from one end of rope. Shape main part of A with remaining 9-inch rope; use 1-inch piece to cross middle of A.
To form the letter B, roll breadstick half into 11-inch rope. Lightly roll dough in sugar-cinnamon mixture. Shape rope into the letter B.
To form the letter C, roll breadstick half into 8-inch rope. Lightly roll dough in sugar-cinnamon mixture. Shape rope into the letter C.
Bake 10 to 13 minutes or until light golden brown. Serve with desired dipping sauce or spread.