Heat oven to 350°F. Grease 9-inch square pan. Separate dough into 5 rolls. Place 4 rolls in center of pan, sides lightly touching. Unroll remaining roll; cut dough into 8 pieces. Bend each piece into U-shape to form ear. On edge of each roll, press 2 "ears" on side facing corners of pan; tuck dough ends under and pinch to attach.
Bake at 350°F. for 25 to 29 minutes or until golden brown. Carefully remove from pan; cool on wire rack. Separate into 4 rolls.
Reserve 1 tablespoon vanilla icing from can of rolls. Spread remaining icing over entire surface of each hot roll. Place 2 raisins on each roll for eyes. Place heart candy in center of each roll for nose.
In small bowl, combine reserved 1 tablespoon icing, powdered sugar and food color; mix well. Spoon icing into small resealable food storage plastic bag; seal bag. Cut tiny hole in one bottom corner of bag. Pipe icing to complete nose and mouth. Pipe icing into center of each ear.