Heat oven to 350°F. Lightly spray cookie sheet with cooking spray.
Cut loaf of dough crosswise into 4 pieces to make rolls. Place rolls seam sides down and 2 inches apart on cookie sheet. With sharp knife, cut 2 diagonal slashes, 1/2 inch deep, on top of each.
Bake 21 to 24 minutes or until golden brown. Cool 2 minutes.
With serrated knife, cut rolls in half horizontally. Place 1/4 of the turkey on bottom half of each roll; top with 1/4 of the avocado slices and 1 tablespoon salsa. Cover each with top half of roll.