Heat oven to 375°F. Line 15x10x1-inch pan with cooking parchment paper or silicone baking mat.
Microwave egg scramble as directed on bag.
Unroll dough into 2 long rectangles. Arrange to make 1 long rectangle. Firmly press seams together to seal.
Place egg scramble mixture along length of dough. Top with cheese. Fold dough over itself, and press edges to seal. Carefully pull ends together to form a ring.
Using sharp knife, cut 6 small slits into top of dough. Brush top of ring with beaten egg. Sprinkle poppy seed on top.
Bake about 20 minutes or until top is golden.