Heat oven to 375°F. Spray 9-inch round cake pan with cooking spray. Separate dough into 8 rolls. Cut each roll into 4 pieces; place in pan. In small bowl, mix pumpkin pie mix and egg; spoon evenly over rolls.
Bake 24 to 28 minutes or until golden brown. Cool in pan 3 minutes. Place cooling rack upside down over pan; turn rack and pan over. Remove pan. Cool 15 minutes. Using large spatula, move treats to serving plate.
In small bowl, mix icing and enough food color to make bright orange color. Spread icing over rolls. Using black gel, decorate to look like a pumpkin face.