Heat oven to 375°F. Using 1 tablespoon of the butter, generously grease 12-cup fluted tube pan. Place remaining butter in small microwave-safe bowl. Microwave on HIGH for 30 seconds or until melted; stir.
Separate dough into 16 rolls. Cut each in half crosswise. Place half of the roll pieces, cut edge down, in greased pan. Spoon and spread half of marmalade over rolls, avoiding touching sides of pan. Drizzle with half of melted butter. Layer with remaining roll pieces and marmalade. Sprinkle with chocolate chips. Drizzle with remaining butter.
Bake at 375°F. for 22 to 32 minutes or until rolls are golden brown and dough appears done when slightly pulled apart. Cool in pan for 2 minutes. Invert onto serving platter. Cool 15 minutes.
Stir icing to soften. Spread over warm bread. Slice or pull apart bread to serve.