Bake cinnamon rolls as directed on can, reserving icing. Cool rolls 30 minutes. Meanwhile, line cookie sheet with waxed paper.
In food processer, place cinnamon rolls. Process with on/off pulses until fine crumbs form. Transfer crumbs to large bowl.
Add icing and cream cheese; stir to combine. With hands, knead mixture until a ball is formed.
Using medium cookie scoop (1 1/2 tablespoons), scoop out 13 balls. Gently roll with hands; place on cookie sheet.
In small microwavable bowl, microwave broken white chocolate on High 1 minute. Stir; microwave 30 seconds. Stir; if necessary, repeat until chocolate can be stirred smooth. Do not overcook; if almost smooth, let chocolate stand a moment and stir again.
Dip each ball into melted white chocolate, spooning chocolate over balls to coat evenly. Return to cookie sheet. Sprinkle cinnamon-sugar over tops. Let stand until set, 1 to 2 hours.