Heat oven to 375°F.
If using crescent rolls: Unroll dough; separate into 4 rectangles. Firmly press perforations to seal. If using dough sheet: Unroll dough; cut into 4 rectangles.
Spread about 1 tablespoon of the dip evenly over each rectangle to within 1/4 inch of edges. Top evenly with beef, roasted peppers and cheese. Trim beef if necessary. Starting with long side, roll up each rectangle; pinch edges to seal. Place rolls on ungreased cookie sheet.
Bake 14 to 20 minutes or until golden brown. Cool 3 minutes; remove from cookie sheet. Cut each roll into 6 slices. Serve warm with remaining 1/4 cup dip.