Fresh Starts

Join us in celebrating the start of a new season – and a new site.
Save and Share
Forget spring cleaning. For me, fall has always been the season of taking stock and getting rid of the old to make room for the new. As a kid, this meant moving to the next grade, purging my wardrobe so there’d be space for that killer first-day-of-school outfit and catching up with friends I hadn’t seen all summer.

I still look forward to the renewal September brings, even though it’s been years since I’ve entered a classroom. It’s a chance to refresh my outlook, update my closet (some things never change) and catch up on all those recipes I pinned during the summer.

This year, though, the change isn’t just personal.’s been going through a metamorphosis as well. For months, the behind-the-scenes team here – including our IT crew, designers, user experience gurus, strategists and editors – has been working to cut through the clutter and give the site a fresh look and feel so that it’s even easier for you to use.

What are some of the main changes? Well, you’re reading one of them: our brand-new editors’ blog. Several times a week, we’ll be bringing you an inside look at Pillsbury. You’ll get a sneak peek at recipes we’re developing, the scoop on events happening around the country and previews of new products. We may even throw in a few freebies. 

Here’s a look at what else we’ve done: 

  • We’re Easier to Like. When you find a recipe or article you want to save, simply click on the ♥ to add it to My Favorites.
  • We’re Where You Are. Hitting the grocery store? Watching your son’s soccer game? Working in the kitchen? The site’s gotten even more tablet- and smart phone-friendly, so we can be there wherever and whenever you need us.
  • We’re Better Looking. Hello bright colors, airy layouts, cleaner fonts and even more drool-worthy photos. We’re ready for our close-up now.

One thing that hasn’t changed is our commitment to bringing you easy-to-fix recipes the whole family will love, mixed with a helpful dose of inspiration. For new ideas that’ll rock your fall, make sure to check out our Halloween and Fall Lookbooks.

I hope you like our new look and are able to enjoy a little renewal of your own this season.