Fresh Starts

Join us in celebrating the start of a new season – and a new site.


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Forget spring cleaning. For me, fall has always been the season of taking stock and getting rid of the old to make room for the new. As a kid, this meant moving to the next grade, purging my wardrobe so there’d be space for that killer first-day-of-school outfit and catching up with friends I hadn’t seen all summer.

I still look forward to the renewal September brings, even though it’s been years since I’ve entered a classroom. It’s a chance to refresh my outlook, update my closet (some things never change) and catch up on all those recipes I pinned during the summer.

This year, though, the change isn’t just personal. Pillsbury.com’s been going through a metamorphosis as well. For months, the behind-the-scenes team here – including our IT crew, designers, user experience gurus, strategists and editors – has been working to cut through the clutter and give the site a fresh look and feel so that it’s even easier for you to use.

What are some of the main changes? Well, you’re reading one of them: our brand-new editors’ blog. Several times a week, we’ll be bringing you an inside look at Pillsbury. You’ll get a sneak peek at recipes we’re developing, the scoop on events happening around the country and previews of new products. We may even throw in a few freebies. 

Here’s a look at what else we’ve done: 

  • We’re Easier to Like. When you find a recipe or article you want to save, simply click on the ♥ to add it to My Favorites.
  • We’re Where You Are. Hitting the grocery store? Watching your son’s soccer game? Working in the kitchen? The site’s gotten even more tablet- and smart phone-friendly, so we can be there wherever and whenever you need us.
  • We’re Better Looking. Hello bright colors, airy layouts, cleaner fonts and even more drool-worthy photos. We’re ready for our close-up now.

One thing that hasn’t changed is our commitment to bringing you easy-to-fix recipes the whole family will love, mixed with a helpful dose of inspiration. For new ideas that’ll rock your fall, make sure to check out our Halloween and Fall Lookbooks.

I hope you like our new look and are able to enjoy a little renewal of your own this season.