You’d have to be living under a rock not to know that Greek yogurt is a big thing right now. The dairy aisle and everyone passing through it have been subject to these culture wars (heh).
Well, there’s been a significant development. Yoplait Greek Blueberry, one of Pillsbury’s sister brands, has just bested Chobani® Greek Blueberry Fruit on the Bottom in a national taste test.* This is huge.
In a game of clever marketing marksmanship, the team behind Yoplait Greek opened a pop-up storefront near Chobani’s retail outlet in New York’s trendy Soho district. They celebrated their taste-test victory and gave out free samples in hopes of converting even more fans to Team Yoplait. Go them!
It’s hard to mess with classic combos such as yogurt, berries and Cheerios. I love the addition of lemon zest and honey here.
What’s your favorite way to use Greek blueberry yogurt?
*In a national, double-blind taste test with more than 300 consumers, nearly 2 out of 3 said Yoplait Greek blueberry yogurt tastes better than Chobani blueberry fruit on the bottom yogurt.