The 1950s:Postwar Boom in the Kitchen

The economic boom of the postwar years led to a belief that America had abundance in all things. The good life was evident in rich, filling meals and glamorous desserts. Since women rarely worked outside the home, housewives spent hours in the kitchen.

Television, a new invention, emphasized the role of American mothers. In programs like "Father Knows Best," Mom most often appeared in an apron, with a rolling pin.

The single required ingredient in recipes of the earliest contests was Pillsbury's BEST^® Flour. Scratch cakes represented the largest category of Bake-Off^® Contest entries in the 1950s, followed by yeast and quick breads, pies and cookies. Few main dishes were seen in the finals.

MILLION-DOLLAR WINNER! An easy make-ahead recipe is a fun and impressive dessert for your next gathering.

Entertaining is simply the best with winning recipes from the Bake-Off® Contest from easy appetizers to decadent desserts.