While brines and marinades help imbue the entire cut of chicken with flavor, rubs are all about bringing bold seasoning into direct contact with the meat’s surface.
Using a rub is simple: Just combine the spice mix and spread it over the outside of the meat. As the chicken grills, the heat of the barbecue will caramelize the spices in the rub for even deeper, bolder flavor. For more impact, give your chicken a rub down as far in advance as possible.
Try It! Ultimate Barbecue-Rubbed Chicken