Re: Pillsbury frozen Whole Wheat Rolls
We, too, loved the frozen Pillsbury Whole Wheat Dinner Rolls and are extremely disappointed in Pillsbury for discontinuing them. They were the only rolls we purchased ... and the dinner rolls in a tube are not an acceptable substitute (too many and they're not the delicious wheat). In fact, the wheat dinner rolls in a bag were often sold out in our local grocery store. And we don't like biscuits with our meals, either. Its wheat dinner rolls or nothing -- and it looks like it will be nothing from now on.
If these rolls weren't profitable enough for Pillsbury then I think your advertising strategy must be at fault. The flavor alone should have netted you a huge customer base, if you could just get people to try them. And the convenience of making as few or as many as you like left no wasted food (or money). As others have suggested, why didn't you promote them as a Weight Watchers 1-point wonder that's good enough for everyone to love?
From now on, you can count us out as Pillsbury customers!